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21 Nov

As an entrepreneur, one of the most daunting challenges you can encounter is raising start-up capital for your new business. Throughout the lifetime of your startup, you’ll find yourself fundraising more than once, but who can you turn to when looking for a hefty investment into your business?

In comes the “Angel Investor”. A tried-and-true practice, an angel investor is a person who uses their own funds to invest in the growth of a small business, generally in start-ups or the early stages of development. These types of investors come in all shapes and forms, and can really be a lifesaver if you’re scrapping by for cash.

So how do you go about finding an angel investor and convincing them to invest in you? For entrepreneurs, gaining an angel investment can be a far more complicated process than one might expect. But if you go in with the mentality of what an angel investor is looking for, and follow the below steps, you’ll quickly be on your way to gaining new funding.

06 Nov

One of the biggest mistakes inexperienced founders can make when trying to convince potential investors to invest in their startup is to use a pitch that they don’t believe in. Some founders feel that you have to tell investors how huge their startup is going to be, when they’d be much better off if they simply just let their startup do the work. Most investors are looking for startups that will be successful, but proving that isn’t as easy as it seems.

So how do you convince investors that you’ll be one of the big successes? You need three things: formidable founders, a promising market and the truth.

Most investors decide in the first few minutes whether you seem like a winner or a loser, and once their opinion is set, it’s hard to change it. If you seem like a winner, they’ll like your idea more, but if they dislike it, they’ll tend to focus on why they shouldn’t invest in you. The key to convincing investors is to seem formidable, or in other words, to seem like someone who gets what they want, regardless of whatever obstacles are in the way.

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